The revolution in the Digital Marketing Industry
During a long and sluggish day, when lethargy takes over our intention to carry out all the awaiting tasks, we wish to own such technology that would accomplish everything on our behalf. And, our such great fascination towards technology is the paramount reason behind the adoration of exclusive Artificial Intelligence, be it Siri, Alexa, self-driving cars, or any other new technique.
Technology today is moving at an expeditious speed. Undoubtedly, it has made humans immensely powerful that they move around with much power in their pockets than what they had a decade back.
Since a decade, the showbiz section of our society is portraying Artificial Intelligence as robots with characteristics of a human. However, in the present scenario, with constant research and evolution in technology, Artificial Intelligence is gradually turning into a reality and that too, in several forms.
Today, researchers and inventors have bestowed us with narrow artificial intelligence, which is also known as weak artificial intelligence. This weak AI is curated to accomplish narrow tasks, like face recognition, driving car, or internet search. Nevertheless, for the upcoming years, researchers are claiming to bring general artificial intelligence or strong artificial intelligence. This General AI is said to outshine humans at almost every intellectual task.
While a major part of this technology is still at its initial stage, digital marketing is one such phase that is jolted by artificial intelligence. In digital marketing, this technology is allowing advanced marketers to emphasize on creating highly relevant and personal connection with targeted customers.
Keeping this in mind, here are some insanely amazing and beneficial ways through which artificial intelligence is revolutionizing the digital marketing domain.
Making the Customer Experience Personalized:
Customer experience is one of the essential aspects upon which AI can impact significantly. To begin with, AI can assist in accruing crucial data, including customer searches, interest, and their buying behaviors. Based on this data, customized campaigns can be created by aligning content marketing strategy with this technology.
In India, Intrinsicpreneur is one of the initial digital marketing companies that is integrating this technique into its marketing methodology, specifically for start-ups. By providing customer research, compelling design, Ad campaigns designs, SEO, and website creation, the company intends to minimize the time consumption and generate maximum results for start-ups. Not just that, but Intrinsicpreneur is also committed to integrating advanced AI to further increase efficiency and reduce manual efforts.
Another way through which AI can help in the enhancement of the user experience is through Chat-bots. These bots are programmed in such a way that they communicate with customers on the basis of collected data. In the near future, traditional and text chat bots are soon to be replaced with advanced technology encompassing touch and voice sensory abilities.
Image Recognition for Maximum Return on Investment:
Earlier, image recognition technology was restricted to recognizing obscure objects of an image. However, with AI, it seems possible to obtain a profound description of an image. Lately, Amazon has brought up Amazon Rekognition, which can identify faces of human, their involved emotions, as well as can recognize objects.
Undoubtedly, from the banking sector to social media, this technology can benefit almost every other domain.
Considering the social media scenario of visual content inclination, this technique can do wonders for marketers. AI can understand consumer needs, behaviors, and patterns through images and can bring business-growing conclusions.
Advertising More at Low Cost:
With artificial intelligence, the algorithm of a search engine is going to change altogether. Most probably, SEO may become obsolete in the future. AI will help enable customized Ads relevant to targeted users, their needs, and required digital marketing techniques.
Intrinsicpreneur, for instance, adopts this methodology. We learn from your customer behavior and utilize the data to create customized Ads.
Instead of opting for vague banners and TV commercials, businesses are more likely to get inclined towards result-oriented Ads. In this manner, they will be able to save more on digital advertising.
The 21st century is the century that understands its customers in a profound manner, courtesy — big data and social media. In the coming years, Artificial Intelligence is more likely to bring customers and marketers closer. Customers will have an opportunity to understand your products and service extensively and you will have a chance to recognize their behavior better.
Improved sales-cycle, predictive processes, and optimized results are surely going to be the outcomes of this advanced technology. Now is the time to work on it and anticipate the best results.
If you are also contemplating to form a superior technological base for your digital marketing, get in touch with us today.
